I have to admit when I first started blogging I was totally clueless. I did not know a lot of bloggers in Atlanta, however I did know these two girls. Shannae was one of the first bloggers I knew when no one else was blogging and Sasha left her corporate job to started her blog a few days before I did. Has I realized that I wanted to pursue blogging as a career and not just a hobby, I reached out to my friends in Toronto, and the rest is history. I wasn’t looking for anyone to hold my hand along the journey but a support system. Blogging can be a lonely job, hence it is important to build a blogging community for three main reason.
1. Figuring out best Practices
Let’s be honest blogging is still new territory for most. In the last 5-7 years blogging has been deemed an effective marking tool. Because this industry is still new, figuring out how to combat the industry can be hard, especially for up and coming bloggers. With a solid blogging community you can bounce ideas off each other that can determine the success of your site. When I started blogging, I looked for various effective ways to be discovered. Hence I spoke with my little community and asked for suggestions. One of the most successful suggestions I received was to utilize hashtags. At the time the use of hashtags was considered tacky. However that advice has allowed brands like Fendi to discover my blog on social media. What you think might be a silly question, may not be silly at all.
2. Comparing Rates
Like every new industry, determining rates can always be a challenge. I have heard so many different factors to consider when determining rates. One is charging $100 for every 10,000 followers you have. However in this day and age when followers are bought on a regular basis, I believe that rates should reflect the amount of work, reach, and engagement. Through conversations with other bloggers, I have discovered that most brands under pay, and that the first offer is usually the lowest so always ask for more. Having the money conversation allows bloggers to charge appropriately, hence adding more value to the industry.
3. Cross Promoting
Last but not least, the best way to promote your blog and to introduce your brand to new followers is to cross promote. Make sure your brand is as visible as possible. Everyone loves seeing women work together, especially your followers. There is true power in numbers so the more pages you are present on the better. By lending your platform to others and when they do the same, you show a sense of community, And you drive traffic from one site to the other. The more traffic your blog receives the higher your google ranking, and the greater success you will have as a blogger.