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Welcome to, a fashion and lifestyle blog created by Monica Awe-Etuk.  Awed by Monica is an online resource for women looking for fashion inspiration, beauty tips, and all things life and style.

one of Atlanta's top fashion and lifestyle blog. Created by Monica Awe-Etuk. Monica is a fashion and lifestyle blogger with numerous features and collaborations with brands like Fendi, Dior, Tiffany's & co. Home Depot, Lincoln and more

Here’s what the ABM fashion and lifestyle blog newsletter has to offer:

* First look at the latest ABM posts, before they hit social media

* Exclusive giveaways for active newsletter subscribers.  Each month, 5 items from some of the amazing brands Monica partners with will be given to a lucky subscriber. Look for brands like New Balance, Marc Jacob Beauty, ReVieve, Estee Lauder, Kate Spade and more…

* Monica’s Fav Four      * Style tips

Latest ABM videos 

Exclusive discount codes from some of your favorite retailers…

Monica has worked in the luxury retail industry for over 19 years, and is an expert when it comes to fashion and style. In addition to her vast knowledge of luxury products, Monica has nailed mixing high and low. Monica‘s philosophy is you should be able to make any item regardless the price-point look like a million bucks. She believes you should be able to style whatever, and has mastered the ability to mix high and low like no other.

After years of creating stellar content at, Monica has created a way for you to get the latest in fashion, beauty, and style right in your inbox. Introducing the AMB Newsletter! Exclusive, curated fashion and lifestyle content you won’t find anywhere else. Here is what you will find on


Love fashion? The AMB Newsletter has you covered! You’ll feel like you have your very own personal stylist as Monica shares her style tips, forecasts upcoming fashion trends, and teaches you how to add edge, sophistication, and personality to your looks.


Is lifestyle your thing? You’re in the right place. Monica is a wife, and mother of two. She’s been married for over 12 years and has tons of inspiration, tips and tricks for navigating family life, traveling with your kids, and even how to engage in self-care through fashion and beauty.

Interior design

Interior design interests you? As an artist, Monica loves home decor and improvement. You can follow her decor products and home knick knakcs on the lifestyle page.


Skincare/Beauty enthusiast? Like most women, Monica is always looking for ways to keep her skin looking amazing. As she discovers the latest beauty finds, she’ll share them with her exclusive ABM Newsletter subscribers.

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